Fleet / People
π₯ People
45 humans across 9 groups β Yoni's eToroers, family, partners, and external contacts. Merged from team-directory + external-contacts + USER + MEMORY + legacy ownership map.
45 humans9 groups25 claws tracked
Claw β Human ownership
Who owns each claw (primary & secondary). Conflicts surface when one human runs multiple claws.
| Claw | Domain | Primary | Secondary | Status |
|---|---|---|---|---|
| π±AppsClaw | Dev | Mariano Pardo | β | conflict: BuildersClaw |
| π¦BankingClaw | Products | Doron Rosenblum +972 54-449-5369 | Ofir Wolff | staffed |
| π¨BrandClaw | Comms | Shiloh Ben David +972 54-637-0683 | β | conflict: CMOClaw |
| π¨BuildersClaw | Dev | Mariano Pardo | β | conflict: AppsClaw |
| πCFClaw | Products | Etay Cohen | Elie Edery | staffed |
| π£CMOClaw | Comms | Shiloh Ben David +972 54-637-0683 | β | conflict: BrandClaw |
| π¬CommsClaw | Comms | Yoni Assia +972 54-427-7789 | β | staffed |
| βοΈComplianceClaw | Ops | Ran Nachman | Tomer Ben-Dor | staffed |
| π§¬CoreClaw | Dev | Gili Wolff | β | staffed |
| π€CorpDevClaw | Ops | Omer Ber +972 50-766-7233 | Israel Kalush | staffed |
| π οΈDevClaw | Dev | Yoni Assia +972 54-427-7789 | Mariano Pardo | staffed |
| βοΈDevopsClaw | Ops | Yoni Assia +972 54-427-7789 | β | conflict: YoniClaw |
| π±GoodClaw | Products | Omri Ross | Hadar Rottenberg | staffed |
| π°JackBlackClaw | Products | Elad Lavi +972 50-857-4621 | β | staffed |
| π₯PeopleClaw | Comms | Miri | β | staffed |
| π¦ProductClaw | Products | Or Peled | Lior Arieli | staffed |
| πProInvestorClaw | Products | Yoav Karu | β | staffed |
| π§ͺQAClaw | Dev | Yair Strauss | Tomer Amar | staffed |
| πQuant-Dev | Trading | Nati Levin +972 52-404-5682 | β | conflict: X.MoneyClaw, SecurityClaw |
| π‘οΈSecurityClaw | Ops | Nati Levin +972 52-404-5682 | β | conflict: X.MoneyClaw, Quant-Dev |
| πTradingClaw | Trading | Jonathan Dayan +972 54-232-7873 | Sharon Brimer | staffed |
| βVIPSignalsClaw | Trading | Shay Heffetz | β | staffed |
| πWebClaw | Dev | Mykhailo Andriishyn | β | staffed |
| π°X.MoneyClaw | Products | Nati Levin +972 52-404-5682 | β | conflict: Quant-Dev, SecurityClaw |
| π¦YoniClaw | Leadership | Yoni Assia +972 54-427-7789 | β | conflict: DevopsClaw |
Leadership(8)
π§π»βπΌ
π¬π οΈβοΈ
Yoni Assia
Founder + CEO, eToro
+972 54-427-7789
Everything. Also: Cyprus +357 94-329-522
π£
Nir Smulewicz
CMO, eToro
+972 54-306-3609
Leads, FTDs, MAU / CMOClaw
π°
Meron Shani
CFO, eToro
+972 54-495-4028
Net Contribution, EBITDA / FinanceClaw
βοΈ
Hedva Ber
Legal / Compliance / Ops
+972 54-562-9341
ComplianceClaw
πΌ
Itay Cohen
Head of Sales
+972 54-666-0710
Net Deposits, AUA / SalesClaw
π₯
π₯
Miri
Chief People Officer
AI Fluency / PeopleClaw
π§
π°
Elad Lavi
Corporate Strategy
+972 50-857-4621
Stock price, execution / StrategyClaw
π³
π¦
Doron Rosenblum
Payments
+972 54-449-5369
Payment Volumes / PaymentsClaw
Marketing(6)
π±
Guy Ho (ΧΧΧ)
Head of Tech Marketing
+972 54-819-8661
15-person team, paid ads. NO proactive messages (requested 2026-02-08)
π―
Chikoshay (Shay)
Campaign Manager
+972 50-888-4523
100 campaigns/day. Design trainer.
βοΈ
Shiloh
Marketing Lead (Daily Email)
+972 54-637-0683
n8n: shilohbd.app.n8n.cloud
π
Shifra
US Marketing Compliance
+972 58-627-5031
Creative compliance review
πΊπΈ
Tal Ben Simon
eToro US Lead
+972 52-659-5631
US AI-First strategy
π¨
DorBachar
UX / Design
Tech(4)
π§
Yehuda Mizrahi
AI Architect
+972 50-244-6410
Direct comms approved
π
Ori Reshef
Data Engineering / Databricks
+972 54-231-2732
eToroDataEx, Azure/Databricks
π‘οΈ
ππ‘οΈπ°
Nati Levin
Security Engineer
+972 52-404-5682
SecOps lead, 15yr veteran
π
Haim
Security
+972 58-718-1010
ALL security issues escalate here first
Ops(5)
βοΈ
Avi Sela
Legal / Compliance (Cyprus)
+357 99-498865
ComplianceClaw
βοΈ
Debbie
Legal / Compliance / Ops
ComplianceClaw
π€
π€
Israel Kalush
PMI / M&A
+972 54-641-7415
Revenue + synergies / M&AClaw
π€
π€
Omer Ber
Corporate Development
+972 50-766-7233
πͺ
Yonash / Jonathan Dayan
Chief Events Officer
+972 54-232-7873
EventsClaw
Board(4)
π¨βπΌ
Ronen Assia
Co-Founder + Executive Director
+972 54-630-3505
Yoni's brother
π
Avner Stepak (ΧΧΧ Χ¨ Χ‘ΧΧ€Χ§)
Board Member
Chairman Meitav Investment House
π
Eddy Shalev (ΧΧΧ Χ©ΧΧ)
Board Member
+972 52-616-9009
Genesis Partners / F2 Capital
π
Lior Shemesh (ΧΧΧΧΧ¨ Χ©ΧΧ©)
Board Member
Former eToro CFO, key to IPO
Personal(3)
β
Yoav
Human Assistant
+34 606-88-37-71
Windows builds, manual verifications, GitHub repo creation
π
Patricia
PA to Yoni
+972 54-970-0569
β
Ilaria
TBD
+44 7402-215407
Introduced 2026-02-01 by Yoni
Family(6)
π
Mor Assia
Wife Β· iAngels co-founder
+972 54-796-3023
π¨βπ¦
Ronen Assia
Brother Β· eToro co-founder
+972 54-630-3505
π¨βπ¦
Yotam
Brother
+972 54-444-4404
π¨βπ΄
David Assia
Father Β· Magic Software founder
πΆ
Adam, Anne, Ari, Alex, Amy
Children (5)
All names begin with A
π©
Angel π©
Dog
Business(4)
π
Χ¨Χ Ovadia (Ran)
Full permissions
+972 54-457-6576
Spell Χ¨Χ (NOT Χ¨ΧΧ). Confirmed human 2026-04-21.
πΌ
Moti (MG)
TBD
+972 50-758-1002
Direct comms approved
πΌ
Or Shotan
TBD
+1 917-993-3865
Has access to MoneyClaw data
β
Guy Sean Eden
TBD
+972 54-600-2938
MoneyClaw group, pending verification
External(5)
πΌ
Will
Appaloosa Management
Works for David Tepper. Introduced 2026-02-03.
β
JoΓ£o Ramalho Carlos
External β needs verification
+351 961-228-937
β
Ofir Ovadia
External β needs verification
+972 52-385-1122
π»
π±π¨π οΈ
Mariano Pardo
Developer Β· Argentina
+54-9 223-669-3631
ClawX admin, AppsClaw, BuildersClaw owner. SSO libs: passport-etoro, authjs-etoro, better-auth-etoro
β
Shay Heffets
TBD
+972 54-600-6041
Pairing code 8BL2HPUC. Added 2026-02-07.
Canonical source: MemClaw fleet-humans collection. Update via memclaw_doc_write; fleet-hub picks up the change at the next 06:00 UTC sync.